marketing package

Glued marketing package You know what to say, you know how to say it – now the challenge is how to communicate or market that to contribute to your organisation’s objectives?
This is where we confirm target audiences, ideal prospects, client avatars and the like. Identifying where they can be engaged with. Creating the appealing themes to draw them from not knowing you to being loyal customers. Applying those themes to the communications and marketing materials that will most cost effectively contribute to your business ambitions.

what's included...

marketing strategy

What’s the plan? In business terms what needs to be achieved and what role can marketing and communications contribute to that. How will we monitor it and adjust it to maximise a return on your investment?

This might be a far sighted strategy to change the perceptions and positioning of your organisation and have impacts on the the way and what you deliver. Perhaps it could be an annual campaign of lead generation using email and social media. Or perhaps it’s a specific event you are running to which attendees need to be recruited.

content creation from print

Thoughtful graphic design What do you say and how do you say it in hard copy to maximise the chance of responses, engagement, recognition or changing perceptions? What are the messaging and visual themes that will have the appeal to achieve the  change in behaviours of your prospects?

How do we make this combination of text and visual work within the hard copy tools that have been identified as the best tools to engage with your prospects. Brochures, posters, adverts, exhibition graphics, signage, leaflets, business cards, giveaways, livery, clothing – the list could go on.

ar0060_spread_01

content creation for screen

Digital marketing that sticks What do you say and how do you say it in the digital arena to maximise the chance of responses, engagement, recognition or changing perceptions? What are the messaging and visual themes that will have the appeal to achieve the  change in behaviours of your prospects?

How do we make this combination of text, visual, animation and video work within the identified digital tools to engage with your prospects. Apps, web sites, landing pages, social media home pages, email templates, email signatures, on screen presentations, online and social media advertising, social media posting.

luxurian_instagram-square

website design and build

How to present yourself on your digital shop front? What role does the web site play in the sales and marketing process?

Does it need to position your brand and establish credibility? Or is it about taking your browser on a journey to indicate interest, make contact or buy?

What role can landing pages and the navigation play in taking prospects on the journey of understanding that will lead to the business outcome you have targeted. How can the brand and messaging best be portrayed to achieve the change of behaviour we are after in your prospects?

campaign delivery and management

What mixture of campaign tools is going to maximise the lead engagement and lead generation needed to achieve your business goals. How can two or more campaign tools work together to achieve a result that is greater than the sum of its parts?

How can the campaign tools be most effectively specified to carry the branding and message you are aiming to convey. How can the communications and marketing work in a number of different formats and media. Email marketing and direct mail; social media advertising and email marketing; search engaging optimisation and remarketing; or perhaps telemarketing and email marketing.

glued_instragram_kajul_01

Other packages you might find helpful

Targeted marketing significantly increased course bookings on B2B course.