A guide to understanding Domain verification and authentication 

Using a third party Email marketing piece of software like Mailchimp is a great idea to professionalise your emails. But you need to become familiar with the concept of verification and authentication of your web domain to improve the likeliness of your emails being delivered to your audiences inbox. This blog gives you a few hints and tips to get going. 

Before you start creative writing check your email authentication

If you're sending email using your own domain name, email authentication is vital. Think of it like a digital signature for your domain, put in place to protect your brand, identity, content, and reputation. It makes it harder for people to fake that they're sending emails from you or your brand, and more likely that your legitimate emails will reach your subscribers' inboxes.

Most email broadcast systems such as Mailchimp or Campaign Monitor will have features to help with this. All of them basically add some code to your domain that means they can send emails from your domain and will come through as legitimate emails.

An overview of the process

I've put this short video together which shows you where to look in Mailchimp to check if you have completed this process.

More information

Please drop me a line if you are not sure how to go about this. Most Email marketing platforms have help files about this, so check these out:

Mailchimp help guide

Campaign Monitor help guide

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Article by David Wilson

About Glued Email Marketing

Glued is a marketing and branding business based in the West Midlands. We find that many of our clients can get fast results from Email marketing campaigns with qualified data included. As marketing and branding experts we use this data to create engaging, thought provoking content to support organisations sales and marketing success.

Find out more about effective Email marketing by signing up for our free guide below or drop David Wilson a line at davidwilson@gluedlimited.co.uk