When I used it earlier this week I meant it as getting serious about a task that had been neglected. In writing this piece, I realise it actually refers to abstinence!

It’s odd how one’s own interpretation of a saying can be out of kilter with it’s original meaning. Particularly in this case, as you will see.

Earlier this week my business partner and I were reviewing progress towards our goals, we are just starting the third month of our financial year. Months one and two have been successful, which is good. Looking at May, we can see continuing that success for the third month looks unlikely.

So we examined why that was by looking at the metrics that make up our business development process. We soon realised that our number of telephone calls had dropped, as a consequence so had the number of new business meetings, proposals and wins we were achieving. Reflecting on this, it was in part due to lack of focus, a holiday in the United States, Easter and two further bank holidays. All of which – to be fair – have involved some over indulgence.

So perhaps I did mean abstinence after all, or perhaps that was a subconscious realisation. My conscious meaning was to get serious about making the telephone calls that result in an increase in the other metrics.

For me there were three lessons here. First and most importantly knowing and acting on the metrics that contribute to business development is invaluable in maintaining progress towards goals. Secondly our own interpretation of what we have said may not be same interpretation others will have. Thirdly, perhaps I should practice more abstinence – although I have to admit I do a like a tipple.

Want to add to the debate? Email robharrison@gluedlimited.co.uk or phone 07787 557 197.