Stay glued.

Chamber networks work

Two members of the Coventry and Warwickshire Chamber of Commerce have recently discovered the genuine value of networking

Career Mums, run by Sally Dhillon and Nishi Mehta, is focused on harnessing the untapped talent amongst mothers returning to work. Whilst corporate members Glued, run by Rob Harrison and David Wilson, specialise in articulating organisational pride in brand to boost performance and sales.

Although they initially met networking outside of the chamber, it was through chamber events that they consolidated their understanding and trust in each other.

So when Sally and Nishi recognised an angle on their business that didn’t fit neatly into the Career Mums envelope they struck up a conversation with Glued to see how this new angle might be handled in marketing. The new proposition was not confined to returning mothers and concerned the use of an open attitude to diversity as a way of maximising the talent within teams as well as providing more choice when seeking new talent.

By taking a collaborative approach Career Mums and Glued devised a new product brand in the form of CM Talent. Career Mums selected from a diverse array of options for the design of the CM Talent logo. Glued also created the look, feel and artwork for the brochure to support marketing for the new service.

Glued were delighted when during a presentation at a recent Chamber Women in Business event Glued to be mentioned by Sally Dhillon in connection with the brand and literature.

To find out more about maximising the talent in your workforce contact Sally Dhillon on 0773 606 6262 OR if you are looking for impetus behind a new or neglected initiative contact Rob Harrison on 07787 557 197 or contact us 


Sally and Rob

Getting ready for GDPR

We’re getting ready for GDPR and we need you to give us your permission to subscribe…

Join us for CW Rocks Expo 9 March

A new business expo for Coventry and Warwickshire, which will celebrate the best in business, innovation and Coventry’s recent UK City of Culture win, has been launched.

The Coventry & Warwickshire Chamber of Commerce will host the #CWROCKS Business Expo on Friday 9th March 2018, with the inaugural event taking place at the Ricoh Arena, and we will be exhibiting on the day.

Hundreds of business visitors from across the Midlands are expected to attend the event, with the Business Expo providing a platform for exhibitors to showcase innovative products and services.

The tagline for the event is ‘Discover, Learn and Engage’, with a range of new features introduced from the Chamber’s traditional Business Expos.

#CWROCKS will feature the Learning Lab, with a line-up of exciting sessions providing business insight and knowledge around the challenges affecting business regionally, nationally and around the world.

The Learning Lab will open at 10.15am by welcoming a triumphant David Burbidge, Chair of the City of Culture Trust, to the stage to explain how businesses can engage with the recent win.

#CWROCKS has also partnered with Google who will be bringing their Digital Garage to the Expo to help businesses to build a sustainable digital marketing plan for their company.

The ‘Rockstar Prize Draw’ rewards delegates for paying a visit to at least 15 stands with the chance to win an amazing selection of prizes donated by exhibitors.

Chris Nagle, Events and Marketing Manager at the Chamber, said: “We are looking to build on the success of our Business and Trade Expo with #CWROCKS, bringing something new to the region.

 

“It’s fantastic to be able to host our first CW Rocks Expo at the Ricoh Arena, it’s a premier venue and is perfect for exhibitors and visitors great transport links and exceptional exhibiting space.

“#CWROCKS is all about delivering an excellent visitor experience and the addition of the Learning Lab is very exciting, we have some brilliant sessions planned, providing great insight into business opportunities in our region and internationally.

“Coventry and Warwickshire is known for innovating and pushing boundaries, this new Business Expo will provide the perfect platform to show everything that is great about business here.

To find out more about #CWROCKS Business Expo and to book your FREE visitor place visit www.cwexpo.co.uk or call 024 7665 4321

 

A tabloid Guardian, is this death of good typography?

By David Wilson

As a designer who loves good old smart typography a print newspaper well done is a masterclass in how to deal with information design. Learning that The Guardian had changed to a tabloid format from its wonderful Berliner format was for me a bit of a worry: would The Guardian’s great attention to typography be lost?

guardian_01

Ever since doing my degree in Graphic Design at Coventry University in the late 90s I’ve always been fascinated by how newspapers manage to guide readers through the mass of information they contain using typography, layout and images to communicate. Understand how a newspaper deals with that and a designer can cope with anything. In fact I’d forgotten that my dissertation was partly about this very topic.

Over the years newspapers have changed, most going from broadsheets to tabloids. The Guardian of course was one of the old broadsheets that made the unique change to the Berliner format – a format smaller than a broadsheet but larger than a tabloid: a wonderful mix of formats that The Guardian made its own.

But in a changing world of how we consume news (youre reading this on our website after all) the printed newspaper has lost ground and has had to cut costs to thrive: The Independent entirely went online, let’s hope The Guardian doesn’t go that way as it has always put great layout and thought of design into how it communicates.

Looking through the tabloid edition of The Guardian this week I’m pleased to say that great consideration of design and typography is still alive and well. The refined, and compacted masterhead on the cover aligns well into the five column grid, drawing attention to the name and allowing for content to be wrapped around it: nice I’d say!

guardian_03

Inside, the paper still has loads of navigational devices to draw your eye around the page and even with the smaller page they have still managed to use white space to give balance and pace to pages. ‘The long read’ goes across three pages and its a relaxed but in-depth layout. The G2 section has a great look using typography on its cover in such a playful way.

Some people seem to be critical of The Guardian’s G2 section looking like the rest of the paper, in Creative Review article they ask if the paper could be mistaken for The Times or Standard. I don’t think so personally because it still has a bold intelligent respect for how typography can guide someone around a page. I think the new tabloid Guardian is a good example of how print design can adapt in a modern changing world, lets hope that The Guardian doesn’t have to go the way of other newspapers and be entirely online. Only time will tell. But for me this redesign reinforces that good design is always the thing that makes something stand out and any business that ignores the role design plays is missing out on an easy win.

guardian_02 



Happy in our new Leamington Spa base

Business branding specialist finds new home in Leamington Spa 

Glued, business culture and branding consultants, have taken office space in Imaginate’s offices in Oxford Street, Leamington Spa. 

After 10 years in rural Snitterfield, just outside Stratford upon Avon, Glued have moved to the creative and digital hot spot of Leamington Spa.

Glued focus on serving business-to-business clients where the impact of brand on internal performance and external sales and marketing is often undervalued.

Reflecting on the move Rob Harrison commented “Being in a vibrant town with more businesses on the doorstep and in neighbouring industrial parks, presents us with a brilliant opportunity to serve more clients.” 

Leamington is well renowned for its games and creative industries – being dubbed ‘Silicon Spa’. Only last week Warwick District Council appointed a development partner for the planned Creative Quarter in the town.

David Wilson, creative director for Glued, praised the town, saying “The creative atmosphere in Imaginate’s offices and the town as a whole will provide a rich source for new ideas and new ways of working that Glued’s clients can only benefit from.”

Rob Harrison and David Wilson standing outside The Warehouse in Leamington Spa