Stay glued.

Exactly the right way to do business

Karen Shuter chair of the Rugby branch of the Coventry & Warwickshire Chamber and corporate member Rob Harrison of Glued are celebrating a fruitful collaboration. Karen’s business Exact Logistics has been working with Glued for over three years to provide key marketing tools and evolve the Exact Logistics brand proposition.

Karen Shuter of Exact Logistics and Rob Harrison of Glued symbolising their successful collaboration at the Trade Local Chamber Expo at Stoneligh Park, 15th March.
Karen Shuter of Exact Logistics and Rob Harrison of Glued symbolising their successful collaboration at the Trade Local Chamber Expo at Stoneligh Park, 15th March.

Glued have interviewed all of Exact’s staff and a representative sample of their customers and partners. The findings from this exercise have enabled Glued to write a rationale behind the way Exact Logistics does business, highlighting those aspects that add-up to deliver their competitive edge.

This depth of understanding has meant that Exact and Glued have been able to put together an Exact Standards manual that has proved very persuasive with Exact’s key customer base in Germany. It has also led to Glued proposing an animated map of how Exact Logistics do business. This will be used to re-inforce internal processes on screens in their warehouse office. Elements from the map will also be used as wall graphics in the additional new office space which Exact have recently expanded into.

For more information on logistics done to exacting standards contact Karen Shuter, karen.shuter@exactlogistics.co.uk, visit http://www.exactlogistics.co.uk/ or call 01788 422400.

For more information on expressing and conveying your proposition  contact Rob Harrsion, robharrison@gluedlimited.co.uk

A positive association for Sarah Tomson Associates and Glued

Two Leamington Spa based companies have seen the benefit of trading locally. Sarah Tomson Associates already had a brand identity for their new start HR services business. But the business was struggling with how to express and get their message across.

Sarah Tomson of Sarah Tomson Associates and David Wilson of Glued celebrating their association and local trading.
Sarah Tomson of Sarah Tomson Associates and David Wilson of Glued celebrating their association and local trading.

Sarah Tomson met fellow chamber member David Wilson of Glued at a networking event and agreed to meet to see if there was anything their respective businesses could work on together.

It became clear in the first meeting that Sarah Tomson Associates had a strong and valuably different business proposition. The challenge was how to express that. This is where Glued’s strengths lie.

Following a subsequent intensive meeting with Sarah Tomson David Wilson was able to draw out a narrative theme that expressed the rationale behind the Sarah Tomson Associates’ business proposition. This concluded with a range of potential straplines.

With the narrative and straplines as the creative brief Glued went on to develop and build the look, feel and messaging for the Sarah Tomson Associates brand guidelines, web site and exhibition graphics.

Sarah Tomson said  “The work Glued have done has given me the confidence and story to go out and promote my business face-to-face and on line. And as a consequence business is good.”

David Wilson of Glued was keen to convey what his business had got out of the engagement “We were invigorated and refreshed by Sarah Tomson’s proposition and it’s that which makes it all the more fun and satisfying to create her communications and marketing material.”

For more information on getting ‘your people working well’ contact Sarah Tomson, sarah@sarahtomsonassociates.com, visit www.sarahtomsonassociates.com or call 07703 849905

For more information on expressing and conveying your proposition contact David Wilson, davidwilson@gluedlimited.co.uk, or call 01789 731524.

Enterprising Entertainment

Newlyweds Lois and Graham Thomas got more from their wedding than they bargained for. As well as wedded bliss they got the inspiration for a new business.

As they couldn’t find a mobile and remote solution for stylishly serving drinks for their guests – they created their own one. They created both a Pimp your Prosecco and a Gin bar that worked remote from services. They also added giant ‘LOVE letters’ and giant picture frames to provide a context for photographs and a giant archway for the wedding party and their guest to enter through.

The new Warwickshire Events branding by Glued

This attracted so much attention and interest during and after the wedding Lois and Graham courted some contacts and secured a space in the Wasps Fan Village for their Christmas Cracker game at the Ricoh arena.  With Lois’s background in exhibition design and construction and Graham’s background in environmental health they are the ideal pair to put together the perfect package to deliver what Wasps wanted. All they were missing was a company and identity to transact and market their proposition.

On advice from Chamber member Nishi Mehta of Career Mums, Lois and Graham approached Glued. In the space of just three weeks Glued took Lois and Graham through a logo creation and development process, agreed on a logo, created brand guidelines, launched a web site and sent business cards to print.

So it is that Warwickshire Events has been born – a bespoke events business formed by two ideally experienced professionals. Keep a look out for their ‘dancing bear ‘– you could be supping their cocktails or being photographed with their props at an event during 2019.

Graham Thomas said “Amazing work from this talented company, created just the right brand with a feel of confidence, inspiration, fun but professional”.

More resources:

Find out more about Warwickshire Events visit
www.warwickshireevents.co.uk

Read the Glued case study for more details about this branding project

For more information on cost effective and timely company branding and marketing contact Rob Harrison, robharrison@gluedlimited.co.uk, or call 01789 731524.

Get 2019 off to a great start with our brand proposition workshop

This is a three-hour workshop where we will provide more focus for your marketing communications, your brand message and what makes your business unique and valuably different.

The event is run by Rob Harrison and David Wilson, both with over 20 years each of design and marketing experience. Rob and David will guide you through a process that will get you to think about how to develop branding messages for your business. This workshop is ideal for any start-up or growing business, or more established businesses that need to review how they communicate through their brand.

Image of workshop

Putting bums on seats

Glued helps Coventry University put ‘bums on seats’ for its Prince2® business courses through effective online marketing campaign and creative messaging.

The brief from Dr Neil Pyper, Associate Head of the School of Strategy & Leadership (Enterprise and Commercial) was to drive registrations for the Coventry University’s Prince2 project management course. The courses had been running at capacity and often with many candidates from the University itself.

Glued worked with Coventry University to tightly define the target audience of HR professionals in the IT, Telecommunications, Construction and Engineering within a 50 mile radius of the University. Then by working out a set of engaging propositions Glued generated e-shots, social media graphics, social media messaging and social media advertising.

Over a six month period Glued managed and monitored an email and social media campaign. Monitoring progress, trialling a variety of messages and images to progressively increase reach, followers, click throughs and ultimately registrations to the course.

From partly filled courses with a majority of Coventry University personnel, the latest two Prince 2 course programmes were not only full but also the majority of candidates were from outside the University.

Rob Harrison from Glued said “It has been so fulfilling to see the efforts we went to delivering a result for Coventry University. We are looking forward to applying the same principle to other continuous professional development courses for the University.”

Dr Neil Pyper from Coventry University added “After a period of struggling to fill spaces our last two cohorts have been fully subscribed and we are booking to extend the campaign to support recruitment into the future.”

Find out more:
To have a discussion about results driven design and marketing contact Rob Harrison, robharrison@gluedlimited.co.uk, 01789 731524.


Prince 2 case study: read more about the work for Coventry University