Stay glued.

Enterprising Entertainment

Newlyweds Lois and Graham Thomas got more from their wedding than they bargained for. As well as wedded bliss they got the inspiration for a new business.

As they couldn’t find a mobile and remote solution for stylishly serving drinks for their guests – they created their own one. They created both a Pimp your Prosecco and a Gin bar that worked remote from services. They also added giant ‘LOVE letters’ and giant picture frames to provide a context for photographs and a giant archway for the wedding party and their guest to enter through.

The new Warwickshire Events branding by Glued

This attracted so much attention and interest during and after the wedding Lois and Graham courted some contacts and secured a space in the Wasps Fan Village for their Christmas Cracker game at the Ricoh arena.  With Lois’s background in exhibition design and construction and Graham’s background in environmental health they are the ideal pair to put together the perfect package to deliver what Wasps wanted. All they were missing was a company and identity to transact and market their proposition.

On advice from Chamber member Nishi Mehta of Career Mums, Lois and Graham approached Glued. In the space of just three weeks Glued took Lois and Graham through a logo creation and development process, agreed on a logo, created brand guidelines, launched a web site and sent business cards to print.

So it is that Warwickshire Events has been born – a bespoke events business formed by two ideally experienced professionals. Keep a look out for their ‘dancing bear ‘– you could be supping their cocktails or being photographed with their props at an event during 2019.

Graham Thomas said “Amazing work from this talented company, created just the right brand with a feel of confidence, inspiration, fun but professional”.

More resources:

Find out more about Warwickshire Events visit
www.warwickshireevents.co.uk

Read the Glued case study for more details about this branding project

For more information on cost effective and timely company branding and marketing contact Rob Harrison, robharrison@gluedlimited.co.uk, or call 01789 731524.

Get 2019 off to a great start with our brand proposition workshop

This is a three-hour workshop where we will provide more focus for your marketing communications, your brand message and what makes your business unique and valuably different.

The event is run by Rob Harrison and David Wilson, both with over 20 years each of design and marketing experience. Rob and David will guide you through a process that will get you to think about how to develop branding messages for your business. This workshop is ideal for any start-up or growing business, or more established businesses that need to review how they communicate through their brand.

Image of workshop

Putting bums on seats

Glued helps Coventry University put ‘bums on seats’ for its Prince2® business courses through effective online marketing campaign and creative messaging.

The brief from Dr Neil Pyper, Associate Head of the School of Strategy & Leadership (Enterprise and Commercial) was to drive registrations for the Coventry University’s Prince2 project management course. The courses had been running at capacity and often with many candidates from the University itself.

Glued worked with Coventry University to tightly define the target audience of HR professionals in the IT, Telecommunications, Construction and Engineering within a 50 mile radius of the University. Then by working out a set of engaging propositions Glued generated e-shots, social media graphics, social media messaging and social media advertising.

Over a six month period Glued managed and monitored an email and social media campaign. Monitoring progress, trialling a variety of messages and images to progressively increase reach, followers, click throughs and ultimately registrations to the course.

From partly filled courses with a majority of Coventry University personnel, the latest two Prince 2 course programmes were not only full but also the majority of candidates were from outside the University.

Rob Harrison from Glued said “It has been so fulfilling to see the efforts we went to delivering a result for Coventry University. We are looking forward to applying the same principle to other continuous professional development courses for the University.”

Dr Neil Pyper from Coventry University added “After a period of struggling to fill spaces our last two cohorts have been fully subscribed and we are booking to extend the campaign to support recruitment into the future.”

Find out more:
To have a discussion about results driven design and marketing contact Rob Harrison, robharrison@gluedlimited.co.uk, 01789 731524.


Prince 2 case study: read more about the work for Coventry University

Glued finalists in two Coventry Telegraph Business Awards categories

We’re excited to announce we’re finalists in two of this years Coventry Telegraph Business Awards for Creative Communications & Digital Business of the Year and Contribution to the Community Award.

We wish all the other finalists in this years awards all the best at the awards night on 25 September 2018 at the Ricoh Arena in Coventry.

Read more on the Coventry Telegraph website


Glued shortlisted in Coventry Telegraph Business Awards 2018

We have been shortlisted for this year’s Coventry Telegraph Business Awards 2018 in the Creative Communications and Digital Business of Year category.

The Coventry Telegraph Business Awards aim to celebrate success, recognise achievement and highlight the innovative people and companies in Coventry and Warwickshire. People and companies who are putting our region on the map by boosting the economy while making a positive contribution to the local community.

The awards final, which will take place at The Ricoh Arena on Tuesday 25th September, will be attended by hundreds of Coventry and Warwickshire’s business elite.

David Wilson, Creative Partner at Glued commented: “We’re thrilled to have been shortlisted for the Telegraph awards, as a small business it’s great to feel part of our community in so many ways. It’s been a great year for Glued with us moving into Leamington Spa and getting involved in a whole range of exciting projects in our area. We wish everyone good luck in all categories and look forward to celebrating the collective achievement of our Coventry and Warwickshire region.”

The Awards will be a celebration of the county’s best companies and a reminder that Coventry and Warwickshire is a great place to do business.

The evening, like all top business award ceremonies, will also provide a fantastic networking opportunity, uniting the region’s business community in a positive way.

Learn more about this year’s awards on the Coventry Telegraph website: