Challenge: Achieving a unity of look and feel whilst giving faculties and key University departments the facility to project their own propositions through the University 'frame'.

Solution: Qualitative research to articulate what De Montfort University stands for. Refining the identity. Generating central marketing and faculty guidelines. Implementation of conventional, digital and audio visual materials.

Results: Cross recognition for the University and its constituents. Consistency in look and feel. Web site has won an award from HEIST.

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