Challenge: To increase recruitment to paid for part-time courses

Solution: Incentivised multi-media campaign using p ress ads, direct mail, e-shots and literature.

Results: '...the New Year, New You campaign is working well. An extract from this week's enrolment monitoring chart shows an increase of 299 or 11% on last year... too early to say yet which aspect of the campaign has done best. Seems as if the whole campaign has been supported by each promotional tool – not one element has failed.'

Steve Billcliffe Director of Development, Abingdon and Witney College